La Ruta Vía de la Plata es un itinerario turístico y cultural basado en una vía de comunicación que los romanos dotaron de infraestructura mediante la construcción de diversas vías romanas. Una de las rutas más antiguas de la Península Ibérica que conecta el oeste de España: Sevilla (Andalucía) con Gijón (Asturias).

It is a perfect route for road trips (motorbike, car, motorhome). Due to its layout and infrastructure, it is also a perfect route for cycling. It offers the opportunity to discover examples of the many cultures that have left their mark on the Iberian Peninsula while enjoying breathtaking landscapes. And for hiking enthusiasts, the possibilities are practically endless.

The Cooperation Network of Cities on the Silver Route is a voluntary association made up of cities located on the so-called Silver Route and its area of influence, for joint action in the defence and promotion of the tourist, historical, cultural and economic resources of the towns that make it up. Its main objective is to revalue the multiple attractions that this itinerary represents for its variety and breadth, discovering to the traveller (both national and international) a quality destination. The Network is currently made up of 38 members (from north to south): Gijón, Llanera, Ribera de Arriba, Morcín, Riosa, Mieres, Aller, Lena, La Pola de Gordón, León, La Bañeza, Benavente, Zamora, Guijuelo, Béjar, Candelario, Puerto de Bejar, Diputación de Cáceres, Baños de Montemayor, Hervás, Aldeanueva del Camino Plasencia, Garrovillas de Alconétar, Casar de Cáceres, Cáceres, Aldea del Cano, Aljucén, Mérida, Villafranca de los Barros, Los Santos de Maimona, Zafra, Medina de las Torres, Calzadilla de los Barros, Fuente de Cantos, Montemolín, Carmona, Santiponce and Seville..

Its name "de la Plata" is a late medieval appellation and comes from the Arabic word BaLaTa (slab, brick, i.e. paved, cobbled road)-a reference to the characteristic of the road) and not to the circulation of minerals, nor to the width of the roadway.

The Silver Route is an endless journey. It is not in vain that this itinerary runs through 4 regions and 7 provinces in a north-south axis of just over 800 kilometres and more than 100,000 square kilometres, with strong links to neighbouring Portugal. Here the traveller can delight in contemplating numerous examples of all the cultures that have left their traces in the Iberian PeninsulaFrom the Roman world to the Sevillian Baroque through the Arab legacy, the Asturian pre-Romanesque, the Romanesque, which reaches its maximum exponent in Zamora, from Gothic to contemporary art.

And the fact is that on the Silver Route you can enjoy sites that have been declared World HeritageThe region is also home to significant natural areas and landscapes, as well as very important cultural and ethnographic areas.